Props to Rupal Parekh for her AdAge post, Recording TV Shows With a Tweet. It explores a clever tech advance by Brazil’s AgenciaClick Isobar. The advancement allows subscribers of Satellite provider, Sky, to record shows they cannot watch from a mobile location. What’s unique is the mechanism. After establishing an account, customers retweet @skybrasil tweets about programs they want to record with the hashtag #skyrec. Sky handles the DVR connection at home.
Congrats to everyone involved in this sweet move. The opportunity to increase subscribers and the satisfaction of existing ones is a great win.