Against my advice, Tumblr is going to take to 1+ billion from Yahoo! and be influenced by a team that's just beginning a long crawl back. Ingrid Lunden’s TechCrunch post is a succinct read on the coming event. It’s Official: Yahoo Is Buying Tumblr For $1.1B, Vows To Keep It Independent is filled with web-speak gems from both teams about, “ultimate creative canvas, original Internet company,” and my personal favorite, “the product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.” (golly) This is a great read that you cannot miss if you endeavor in the digital.
I truly hope the product of this union is as well planned as the initial purchase. This is a huge win for Yahoo! I still believe the momentum Tumblr had going will be stopped; some percent of their development time will go towards a future, single platform social model that Yahoo! is working towards.